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SAN DIEGO CITY GUIDE:
° Introduction
° Party Bus
° PreParty
° PubClubbing
° Gaslamp & Nightlife
° Post Party
° Restaurants and dining
° Photo Essay

TIP JAR:
- Pacific/Mission Beach
- Del Mar/La Jolla/North County

- Street Scene

Where to party at Super Bowl XXXVII, public and private parties, fireworks and San Diego club and bar guide.


 

Welcome to Super Bowl XXXVII in San Diego!


San Diego is well suited for a Super-scale party.

Super Bowl XXXIX Party Guide

Super Bowl XXXIX Host City: Jacksonville

When it comes to hosting a big-time party, San Diego sparkles as much as its brilliant blue sky.

San Diego is a Super Bowl veteran, having hosted the Big Game in 1988 and 1998. It has excellent facilities for such an event: A restaurant-and-bar-packed downtown, a sensational shoreline, excellent weather and, for those so inclined, a foreign country a half-hour away where all types of Super Bowl bets can be placed.

This Southern California coastal city – located two hours from Los Angeles and just 30 minutes from Baja, Mexico – is a gem of a location. In addition to the popular Gaslamp Quarter downtown which will be the centerpiece of nighttime activity, it boasts the surf-crazed community of Pacific Beach, exclusive LaJolla, incredible Coronado and enough scenic vistas to fill up the largest digital camera memory card.

While it's one of the country's largest cities, it maintains a small-town mentality, giving it a Mayberry-esque mystique.

PubClub.com's Super Bowl guide highlights the main public events, tips on the best parties, a look at the bars, where to go on Super Sunday for those without a ticket to the game and provides links to its San Diego City Guide with restaurants, bars, nightclubs and detailed information on Pacific Beach, La Jolla, Del Mar and Mexico.

Public Events

• All Week – The NFL Experience. Pro football's interactive theme park has a variety of football-related games and activities, food and beverages and autograph sessions, etc. In the hub of activity at Embarcadero Marina Park South. $15. Part of the Super Hub, the central gathering place for all NFL-sanctioned and city-generated activities. The entrance to the Super Hub is free, though some events charge fees.

• Friday, Jan. 24-Sunday, Jan. 27 Sponsor exhibit pavilions with food, beverage, entertainment, and interactive activities. 6 p.m.-midnight Friday, noon-midnight Saturday, 11 a.m.-6 p.m. Super Bowl Sunday. This is the only place where alcohol beverages are available outside of the bars.

• Saturday, Jan. 25 – Fireworks Spectacular, 9:15 p.m (free). The largest Fireworks show ever in San Diego. Viewing locations at Harbor Island, Shelter Island, and Embarcadero Park North, and Coronado Landing.

• Saturday, Jan. 25 – Cheer Jam, a qualifier for the "King of the Bleachers" Cheerleading competition. It is one of the biggest in San Diego and there will be teams from all over the state. There are divisions for just about any Cheer/Dance/Pom team that wants to participate. SDSU, 9 a.m.-4 p.m. $6.

Gaslamp Quarter

Dance clubs in the Gaslamp Quarter will be en fuego during the weekend.

This downtown area of San Diego is filled with restaurants, bars and clubs. It's the heartbeat of the social action. Most of the clubs – even the ones not quite so popular on normal weekends – will be packed. Cover charges ranging from $10-30 will be commonplace and moving from one to the other will be difficult. The tops clubs are On Broadway, the Bitter End and Ole' Madrid. Tanta Sutra, by the Convention Center, is the newest of the clubs. The lines will be massive, so be there by 10. Henry's Pub is more casual, younger and has one of the cheapest covers. After 11, some of the restaurants turn into mini-clubs. La Strada and Chive are two of the best.

For some elbow room, the bars and pubs offer good alternatives. No trip to San Diego is complete without a visit to The Star Bar, a dive if ever there was one. Tivoli, the Blarney Stone Pub and Hennessey's are some other strong choices. As these places are mostly off the beaten path – Tivoli is 6th and Island, for example – it should take less than 10 minutes to get inside and don't expect a cover charge. Dublin's, which is on one of the main walking streets, will be swarming with pubbers.

Click Here for our complete guide to the Gaslamp Quarter

Private Sponsor Parties

Much of any Super Bowl's action is focused around VIP and sponsor parties. Invitations are scarce and are largely reserved for corporate executives whose companies invest in being partners of the product. While they feature big-name entertainment and guests, catered food and open bars, it's not worth worrying about for those who don't have an invitation. The "average" fan and partygoer will have a much better time at the public events and local bars.

It is possible to buy a way into the events. For example, the NFL Alumni Player of the Year awards dinner, being held on Saturday night, goes for $10,000 a table.

A better one to check out is the EcoBowl 2003, a star- and starlet-studded affair hosted by Tara Reid, Shannon Elizabeth, Rosarito Dawson and professional baseball player Gregg Zaun. It's Thursday night, 9-2 @ E Street Alley, a club in the Gaslamp District. The event covers Hors dą oeuvres, drinks and excellent jaw-dropping people gazing and mingling.

Hangin' With the Locals

While the tourists are getting gased up in the Gaslamp, locals will be hangin' at the beach. Pacific Beach, that is.

This seaside community of surfers, laid-back Californians and young professionals prefer to wear sandals to work instead of loafers. They will be pretty much sticking to their basic routine on the weekend, which means hangin' at the beach by day and in the bars by night.

Moondoggies and the Pacific Beach Bar & Grill are the biggest and best at the beach, at least when it comes to a club-type atmosphere (as much as one can have at the beach). People generally bounce between the two, though there will be lines after 10:30. A couple of local casual places are Cass Street Bar and Grill and Thruster's. Late afternoons, it's Lahina Beach House, located right on the beach across from "the Strand," a concrete path of runners, rollerbladers and bicyclers. While there, run up Ingram Street a half-mile or so to Rocky's for what we believe is the World Second-Best Hamburger.

On Super Sunday, people will be catching waves and playing volleyball pretty much right up until gametime. The aforementioned Moondoggies and PB Bar & Grill will be the most active bar-watching spots.

If it's Thursday, head to the the courtyard at LaJolla Village Drive where a trio of bars gets an exclusive after-work crowd. Tapango is a trendy sushi bar and there is also Donavin's and Michael's in the Hyatt. The young and very young at heart arrive after work in California business attire and stay until they have closed their evening deal or common sense tells them to regroup and try again the next night. For the casual crowd and game-watchers, Sports City is a huge sports bar on the west side of I-5.

Click Here for our complete guides to Pacific Beach

La Jolla, Del Mar and North County Guide

The Game

Qualcomm will have on its game face. (Photo: San Diego Visitor's & Convention Bureau)

Qualcomm Stadium is located Northeast of downtown in an area called Mission Valley. The Trolley provides service from downtown. The hot bar ticket beforehand is Bully's (off Hotel Circle Drive). A prime rib restaurant, it packs in the crowds before Chargers' games. Seau's, a sports bar owned by the Chargers' popular All-Pro, is also a good call.

Want to go to the game? No problem. Getting IN the game, of course, is another ballgame entirely.

Normally, we would encourage people without tickets to wander through the parking lot to get a real feel for the game and socialize with the tailgaters. But these days, things are not normal. We're hearing reports that nobody without a ticket will be allowed to get off the trolley or the bus and cars are being restricted (now, we understand taking precautions, but having some PubClubbers wander around with a few beverages in their hand does not jeopardize national security). At any rate, we can no longer recommend heading to the stadium. Instead, hit one of the aforementioned bars or stay in the Gaslamp.

Kickoff is 3:25 p.m., local time.

The Teams – and the Fans

Our super-reliable source who has been very close to the Raiders for a few years tell us that the team is much more disciplined under Bill Callahan than it was under Jon Gruden. The players are very businesslike and professional. There are a lot of veterans on the Raiders and when they travel, they do so quiety and in suits and ties. Look for them to display this all-business attitude all week and into the game.

The Raider fans may also be all-business during the week – many are accountants, lawyers and in the financial industry – but they turn Harley wild when they put on the silver and black. They have the police and Charger fans on high alert during their annual regular-season pillages to San Diego.

Bucs fans, on the other hand, will be going crazy because their team has never made it this far. Used to being in a city near an ocean, they will be in their element, though the lack of humidity and moderate evening temperatures will have some shivering after sundown.

San Diego Virtual City Tour!
• Baja, Mexico/Tijuana!