About 73% of the population deals with some form of public speaking anxiety. If you get nervous before a presentation, you’re in good company.
The next problem is, how do you make sure your audience is connecting with your speech? It’s a terrible feeling when you realize no one is paying attention.
Luckily, there are several strategies you can use whenever you deliver a presentation. Read on to learn how to give a great presentation that will engage your audience.
1. Make it Feel Like a Conversation
Even though you’re the one delivering the presentation, it doesn’t need to feel one-sided. Think of your speech as a conversation between you and the audience.
Try asking a question at the end of each section of your presentation. It will refocus their attention and helps you check that you’re explaining things clearly. It also makes them feel like they’re part of the discussion, and not like you’re just talking at them.
2. Use Visual Aids When You Deliver a Presentation
Sometimes even the best speakers need a little help to keep their audience interested. A simple way to do this is with a visual aid like a slideshow or a poster.
You can also create a graph, a chart, or an infographic to illustrate your points. Your audience will feel more engaged, plus they’ll gain a clearer understanding of your topic.
3. Focus on Three Points
The rule of three suggests that groups of this number are more memorable, interesting, and satisfying than others. After all, every good story has a beginning, middle, and end. It’s a pattern that humans expect, which is why groups of threes are easier to remember.
As you plan out your presentation, choose three main points to focus on. Not only will this help you organize your own thoughts, but your audience will have an easier time following along.
4. Loosen Up Your Body Language
Standing behind a podium might make you feel more comfortable, but it won’t engage your audience.
If you really want to make an impact, loosen up. Move around, smile, use hand gestures, and make eye contact. You’ll be more interesting to watch and your audience will have an easier time connecting with you.
You might feel uncomfortable at first, but it will get easier with practice. You can also record a video of your presentation and see what skills you need to work on.
5. Explain Why Your Presentation Matters
If you know the “why” behind something, it will be easier to remember. Your audience might have trouble remembering a bunch of random facts but if you can give them a reason for remembering, it will make a big difference.
As you’re preparing, think about what you want to accomplish with your presentation. Include the “why” in the intro and conclusion of your speech. Tie each point back to your “why” and you’ll have a more engaged audience.
Create an Engaging Presentation Today
Knowing you have to deliver a presentation can be stressful. As you prepare for your speech, don’t forget about the audience. If you don’t have their attention, your presentation will be pointless.
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