Utilize Social Media For Prizes & Create A Fun Environment For Fans
Super Bowl Sunday is one of the busiest bar days of the year, and two industry experts weigh in on how bars can capitalize on this huge day (and night).
Nick Fosberg is the founder and CEO of Bar Restaurant Success and Doug Radkey is the is the founding partner and lead consultant of KRG Hospitality. They offered their opinions to the Bar & Restaurant Expo’s website ahead of the Nightclub & Bar Show, a huge industry trade show coming up this March in Las Vegas.
Fosberg feels social media advertising and in-bar giveaways are keys to attracting customers – and keeping them in the bar for the duration of the game.
“Run ads on Facebook and Instagram targeting males within ten miles of your bar or restaurant who like the league, the teams playing, and bars,” he stated. “Take the ad you created and post to your Facebook and Instagram pages. Then get every staff member of yours to share it three days before, the day before, and the day of the event.
“When doing giveaways, give people tickets based on how long they are at your venue. Example: First quarter, they get five tickets. Second quarter, three tickets. Third quarter, two tickets, and fourth quarter, they get one. This entices people to come in earlier for the game.
“Give incentive tickets for posting to social media. If they take a picture with their group and tag your bar within the picture, they get three tickets. If they take a picture of their food, drinks, and a group shot and post all three to Facebook or Instagram or Snapchat, they get five tickets. If people want to win a big giveaway, they will ;work for you’ and promote you for extra chances to win.
“Over the 10 years I’ve been hosting these parties at my bars, the number one thing people love to win is a flat-screen TV. You can buy 55-inch TVs these days for $300 to $400. Besides just a TV, give away T-shirts, hats, gift cards, etc. Anything that can bring them back into your doors within the next two weeks or anything that brands your bar or restaurant around town.”
Radkey feels that the atmosphere of the bar is the key to Super Bowl Sunday success.
“You want to keep the energy level high throughout the day. It usually ends up being a long day for many when you include the pre-game shows. It’s critical that your guests continue to order food and drink, but they will only do so if the energy within your venue is maintained at a peak level.
You could have live music or a DJ on hand for pre-game, post-game, and quiet moments in between, and you could provide limited-time specials (for five minutes) that are activated after key moments of the game. These are just a couple of options to enhance the guest experience.”
He also suggests selling tickets for premium viewing places, utilization of social media and specials beyond the standard beer and wings.
Ticket sales (seat reservations with a higher price for premium viewing seats), limited-time offers for unique food and drink options (think beyond traditional wings and beer), social media and loyalty program engagement, and other cross-marketing opportunities are plentiful for an epic party,” he stated.