Hermosa Chamber Now Charging For Access To The Garden & The Bands
A fence will be put up around the food court and beer garden area (which is now simply called the Garden) and the Hermosa Chamber – which puts on the event – will be selling tickets for the traditionally free three-day festival on Labor Day Weekend.
And how much will those tickets cost? $15. A day. Or $40 for all three weekend days.
You can also fork over $100 a day to be in a VIP section, which includes an elevated and covered lounge seating near the beer garden stage, two drink tickets, beverage service and designated bathrooms.
“It’s not permanent,” Hermosa Chamber CEO Jessie Accamando said in a video announcement. The festival is scheduled for Sept. 4-6.
Charging for what used to be free is just one of several changes Accamando announced in the video. She also said there would not be vendor tents lining Pier Ave., and Hermosa Ave. Thus, the only street closure will be between Pier and 10th Street at the fenced-in entrance on Hermosa Ave.
Rather than tents, businesses will be encouraged to have what is basically a sidewalk sale. There is a news arts area between Valley and PCH on upper Hermosa Ave., which will be free.
There will also be fewer food vendors in the food court.
On the upside, local South Bay brewers, including Project Barley, will be pouring and the festival hours are extended until nighttime, 10 p.m., on Saturday and Sunday, and Monday at 8 p.m. In addition to Project Barley, Hermosa Brewing Company, The Brews Hall, Nosotros Tequila and Uncorked Wine Shop will all be serving at the festival.
As for future Fiesta Hermosa events, which in the past have been on both Memorial Day and Labor Day weekends, that remains up to future planning by the chamber.
Here is a link to ‘Accamando’s full video: Fiesta Hermosa 2021 Changes
Fiesta Hermosa Labor Day 2021 Bands Lineup
Hit Me 90s
Jimmy Z and Z Tribe
Mitch Perry Group
Righteous and the Wicked
For the complete lineup of Fiesta Hermosa bands and the daily schedule, click here.