Bold Ad Campaign From Travel Paso Invites Visitors To Pop The Corks At The Area’s Many Wineries
Paso Robles has been like a fine wine sitting in the cellar and now it is ready to pop the cork and invite people over for a party.
This wine country in the rolling, golden hills of Central California – just inland from the stunning Pacific Coast Highway scenic drive with Hearst Castle – is open and welcoming tourists to visit its area, which is full of wineries.
To help alert people in the Golden State, Travel Paso – the organization responsible for the region’s tourism marketing – has launched its largest campaign to date.
Targeting the drive markets in Northern and Southern California, the campaign features several inspirational themes including getaways, wine country retreats and girlfriends’ getaways.
Most notably, 90 billboards will dot the landscape of Los Angeles beginning June 7, just in time for California’s re-opening on June 15, and will inspire daily commuters to trade in the busy city life for a laid-back wine country excursion, where a horse ride through vineyards is more than just a daydream.
“We are thrilled to showcase Paso Robles Wine Country with the broader California audience,” says Paso Robles Wine Country Alliance Executive Director, Joel Peterson. “The Re-Opening Campaign in collaboration with Travel Paso will target those craving a road trip, with key focuses on wine tasting, outdoor experiences and stunning accommodations.”
Digital ads on Facebook, Instagram and YouTube showcase the area, which has 250-plus wineries, along with enjoying live entertainment, farm-to-table eateries and outdoor excursions.
“Our intent of the campaign is to expand the reach of Paso Robles demographically and geographically with a more rounded and multi-channel marketing outreach,” says Travel Paso’s Executive Director, Stacie Jacob. “The goal is to build and differentiate the Paso Robles experience making it an aspirational destination for our drive markets.”
If you’ve been to Paso Robles in the past, there are new places to visit. New to Paso are the Light Towers at Light at Sensorio, Finca restaurant at the Paso Market Walk and the newly renovated Stables Inn.
It’s official: Paso Robles is OPEN.