Beer Wars Continue To Brew For Brewery Giants
In what one analyst termed “hostile lite” in an obvious – and humorous – reference to Lite beer, the A-B InBev takeover bid for SABMiller continues to brew.
And nothing new is on the tap, according to SABMiller.
A-B InBev offered more than 42 pounds a share on the London Stock Exchange, above the pre-offer price. Miller rejected this as too low, and this promoted A-B InBev Chief Executive Carolos Brito to become a bit brittle about it.
Or, “hostile lite,” if you prefer.
“How long will it be before shareholders see a value of over 42 pounds in the absence of an offer from AB InBev?” Brito said in a statement on Thursday.
“If shareholders agree that we should be in proper discussions, they should voice their views and should not allow the board of SABMiller to frustrate this process and let this opportunity slip away.”
This is definitely something PubClub.com is watching closely as it looks as if negotiations are going from a potential “friendly” in soccer terms, to a bitter rivalry game in college football language.
And it’s not likely to end anytime soon as the “beer wars” continue to rise like foam in a glass.