Pabst Labs Non-Alcoholic THC-Infused Seltzer Being Distributed By Nabis
Made and marketed by Pabst Labs, the non-alcoholic cannabis-infused flavored seltzer includes 5mg of THC per can. The cans carry the famous Blue Ribbon logo.
Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees, were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name. Pabst Labs is looking to break into the cannabis-infused seltzer industry with the launch of this product.
“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category,” said Mark Faicol, Pabst Labs Brand Manager.
Through this agreement, Nabis will be the exclusive distributor of Pabst Blue Ribbon Cannabis Infused drinks in California until 2021. Nabis will be investing heavily in its distribution infrastructure and software platform to ensure that the new product category becomes accessible to a larger pool of cannabis consumers.
“We are honored to power Pabst Lab’s entrance into the cannabis market. As Nabis scales, we believe it is important to be a leader in providing access to newer product categories,” said Jun S. Lee, President of Nabis. “This is an exciting challenge, and Nabis is thrilled to offer logistical solutions for innovative products like Pabst Lab’s infused seltzers.”