Insomniac And Dick Clark Productions Announce Event During Nest Year’s Electric Daisy Carnival
This is an idea that’s right for the times in the industry.
An electronic dance music awards show is being created and it will be part of the 2014 Electric Daisy Carnival in Las Vegas.
It will be a combined effort of Insomniac Productions, which puts on the Electric Daisy Carnival (EDC), and Dick Clark Productions (DCP). It was announced during the EDMbiz conference held at The Cosmopolitan of Las Vegas and will recognize the genre’s best work each year.
“Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years,” said Pasquale Rotella, Founder and CEO of Insomniac. “Partnering with dick clark productions was an easy decision given their experience producing the Golden Globes and the American Music Awards. I’m confident that our partnership will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans.”
“EDM is the fastest growing segment of the music industry, encompassing recorded music, live events and lifestyle. It’s truly international,” said Allen Shapiro, CEO of dick clark productions. “DCP is the largest producer of music awards shows in the industry and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration.”
The Electric Daisy Carnival takes place June 22-23 this year, and the buildup to it is a week full of events and parties devoted to electronic music. So it’s only fitting that an awards show be part of the 2014 event.