It's been a rewarding season for some and a lemon for others. With that in mind, Jim Beam has partnered with comedian, actor, and lifelong football fan Kenan Thompson to create the ‘Jim Beam & Lemonade Kit,' a curated collection that invites losing football fans to turn their team’s lemons into a Jim Beam & Lemonade. Following the “Seven Stages of Defeat” campaign in … [Read more...]