The Inside Story From Inside The Kitchen By Kevin Wilkerson, PubClub.com Food Blogger There was a time when the quality of the food, service and ambiance were the driving factors of being successful in the restaurant business. But with the emergence of social media, that's as out as day-old bread. Today, it's all about presentation and reviews, and … [Read more...]
Why Yelp And Google Star Ratings Should Implement This From Figure Skating
A More Accurate Way To Assess Bars, Restaurants & Businesses By Kevin Wilkerson, PubClub.com Blogger Star ratings are the stars when it comes to restaurants, bars and businesses. In many cases, they can make or break a place – and more often break it than make it because some people are vindictive and some just like to post negative reviews. That is their … [Read more...]
How To Take Great Social Media Photos For Instagram, Twitter, Pinterest
5 Tips For Taking Professional-Looking Images To Post By Kevin Wilkerson, PubClub.com Social Media Blogger With people posting all over social media, photography has become a huge part of our daily lives. We take pictures, we see pictures and we comment on pictures. So it's important when you post pictures to take good ones. Whether it's for your branding or just for … [Read more...]
Why Restaurants’ Instagram Food Photos Can Be Deceiving
When Great-Looking Tacos Give Way To A Great Burger By Kevin Wilkerson, PubClub.com Blogger I was lured - deceived as it turns out – to a restaurant/bar in Manhattan Beach, CA, by one of its photos on Instagram. The photo showed three delicious-looking tacos and was accompanied by text that said "3 tacos for $5 and $5 margaritas all day." As it was lunchtime, a … [Read more...]