The Power Of Rock Exhibit Brings Induction Ceremonies To Life
The Rock & Roll Hall of Fame in Cleveland is celebrating the 4th of July weekend by opening a new exhibit called the Power of Rock Experience.
The new exhibit has three elements designed to bring the induction ceremony to life. There are a pair of films and story booths where fans are “interviewed” by HOF members.
Calling it a “signature experience” officials are excited about the museum’s newest attraction, which was several years in the making.
“This is a milestone moment in our transformation of the Rock & Roll Hall of Fame,” said Greg Harris, President and CEO of the Rock & Roll Hall of Fame. “The Power of Rock Experience brings all of us closer to the Inductees, engages fans and connects with audiences of all generations.”
“Rock and roll music has a singular power to inspire and connect us,” said Christian Lachel, executive creative director and vice president at BRC Imagination Arts. “It’s unlike any other art form and we set out to capture that energy and raw emotion in an experience that can be appreciated by everyone.”
The exhibit is part of a multiyear transformation of the Rock & Roll Hall of Fame – the biggest in its 21-year history.
In addition to the Power of Rock Experience, The Rock & Roll Hall of Fame announced a satellite location in Japan and has amplified the visitor experiences at its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café spotlighting local and national celebrity chefs.
The transformation has resulted in double-digit attendance growth over the past two years, according to the HOF. General Admission ticket prices are $25.50.
The Rock & Roll Hall Of Fame website is rockhall.com.
Its social media handles are: @rockhall.
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