Acquisition Will Fuel the Expansion of the Global Leader in Ski and Snowboard Rental Delivery
DENVER–(BUSINESS WIRE)–Today Alterra Mountain Company announced it has acquired Ski Butlers, a leading ski equipment rental and delivery service based in Utah. Ski Butlers will remain a standalone business with ongoing operations in 50 worldwide ski destinations, while maintaining its current staff and leadership. The acquisition will provide resort guests additional access to exceptional service and premier ski equipment at several Alterra Mountain Company destinations.
Led by founder and CEO Bryn Carey since 2004, Ski Butlers has embraced its passion for the mountains and snowsports by delivering award-winning service to skiers and riders at resorts throughout North America and Europe. With the goal to offer guests a seamless experience and more time to enjoy their vacation, Ski Butlers offers a simple reservation system that results in delivery and pick-up of equipment at a date, time, and accommodation selected by the guest. In addition, the service provides unmatched customer service support throughout the stay, including changing of equipment on the mountain within an hour, for any reason.
“The Ski Butlers team has set the standard for guest satisfaction in the ski industry,” said Jared Smith, President and CEO of Alterra Mountain Company. “As we continue to invest in building out a premier guest experience at each of our destinations, partnering with Ski Butlers is a natural addition.”
Currently, Ski Butlers is available at Alterra Mountain Company destinations, Steamboat, Palisades Tahoe, and Deer Valley Resort, plus services in Lake Tahoe, Jackson Hole, Aspen Snowmass, Sun Valley, Big Sky, Copper, Telluride, Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler-Blackcomb and throughout France and Italy. The company plans to expand operations into a number of North American destinations, starting at Mammoth Mountain for winter 22/23.
“We’ve spent 18 years focused on building a service-oriented business that our customers absolutely love, and we’ve been successful in doing that,” said Bryn Carey, Founder and CEO of Ski Butlers. “We believe Alterra Mountain Company can help us scale that business to reach as many skiers and riders as possible while staying true to the ethos of our team and the experience our customers expect.”
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.com.
About Ski Butlers
Founded in Park City, Utah in 2004, Ski Butlers is the global leader in ski and snowboard rental delivery, with operations in 50 resorts in the United States, Canada, and Europe. Ski Butlers’ delivery, mountain support and pick up services provide guests with a convenient and simple rental experience, giving them more time on vacation and more time enjoying the mountain. Expert ski and snowboard technicians provide custom fittings in the comfort of guests’ accommodations, offering a private and personal touch to every interaction. Additionally, Ski Butlers operates multiple skier service entities within hotel properties, elevating the guest experience and amenities for each property. Ski Butlers’ culture embodies a passion for the mountains and to make each guest’s ski vacation convenient and hassle-free.
Contacts
Amelie Bruzat
The Ashima Group
amelie@theashimagroup.com