Previous Travel Predictions Based on Company’s Daily Travel Index Reveal Less Than 1% Margin of Error
NEW YORK–(BUSINESS WIRE)–As demand for travel has flirted with pre-pandemic levels this summer, thousands of flight delays and cancellations have driven travelers to hit the road. Leading location data company Arrivalist predicts more than 44.7 million Americans will travel via automobile during the upcoming Labor Day holiday (Thurs. – Mon.). This is 4.2 percent increase from 2021 levels and exceeds 2019 Labor Day travel by 0.3 percent.
“Finding accurate trending data in volatile travel markets is difficult,” said Cree Lawson, Arrivalist Founder and CEO. “Constant changes in location data collection practices make it even more challenging. We’re excited to give the industry trending data it can trust in the Daily Travel Index.”
Despite industry-wide changes in data collection practices, data from Arrivalist’s Daily Travel Index continues to provide reliable year-over-year trending insights. The trending data is so reliable, in fact, that it can be accurately used to project upcoming holiday road trip patterns. Over the last 3 years, for example, Arrivalist’s Fourth of July travel forecast only varied from actual holiday travel by 0.7 percent. Accurate travel forecasts are crucial to travel marketers to as they allocate resources during the traditional peak seasons like Labor Day.
When determining this year’s Labor Day predictions, Arrivalist considered the following:
- Sentiment toward travel and COVID-19. Last year, the COVID-19 Delta variant played a significant role in reducing Labor Day travel. Currently, the virus has minimal impact on travel.
- The impact of gas price reductions over the last few weeks
- Reduced growth in inflation
- Influx of flight cancellations
“Travel continues to be in full swing,” said Balakumar Raghuraman, Vice President of Analytics and Innovation. “Historically, Labor Day is the peak travel period for road trips. With nearly 1 in 4 flights being delayed so far this year, we expect even more travelers to hit the road rather than the skies.”
Arrivalist’s Daily Travel Index tracks U.S. travel patterns, providing consumers with timely updates within 48 hours of a specific date. Launched in April 2020, the platform was built as a free tool to help the travel industry track the pulse of the pandemic’s recovery. Earlier this year, Arrivalist updated the Daily Travel Index with three new improvements, including the addition of overnight stay data on the website, up to four years of trending travel data (2019-2022) available for free, and the ability to compare trending travel data across all 50 states.
How the Data is Calculated
Arrivalist’s methodology is based on a representative balanced panel of GPS signals representing road trips taken specifically in cars (excluding travel by air). A trip is measured as one where the user has traveled a minimum of 50 miles and spent a minimum of two hours at the destination. Commuter travel or other frequently repeated trips—i.e., cargo deliveries or other reoccurring activities—are excluded from the Daily Travel Index.
About Arrivalist
Arrivalist is the leading location intelligence platform in the travel industry. The company uses multiple location data sets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 U.S. states, and four of the top 10 U.S. theme parks, use these insights to inform media strategy, operations, and destination development. Arrivalist is headquartered in New York City, with offices in San Francisco and Toronto.
Contacts
Hannah Wootton
Hannah.wootton@bvk.com
(307) 461-1064