New Brew To Be Served Inside Kyle Field This Fall
There’s also beer.
12th Man Lager is a German-style beer (4% ABV) based on the Aggies’ famous 12th Man. It will be served this fall during A&M games in Kyle Field. Of course, only about a quarter of the number of usual fans will have the opportunity to taste it due to social distancing policies, but it’s there for those who are able to attend the games.
It will also be available in campus-area bars and restaurants, as well as in 6-packs at local Bryan-College Station grocery and retail outlets.
The beer is made by Karbach Brewing Company of Texas in collaboration with Texas A&M and its multimedia rights holder Learfield IMG College. The can is white with stars surrounding the words 12th Man Lager and the Texas A&M logo.
“We’re excited to collaborate with Karbach Brewing on 12th Man Lager, a new beer that highlights one of the greatest traditions in all of sports,” Texas A&M Deputy Athletics Director Michael Thompson, Jr. said. “We look forward to it being served in Kyle Field this season, as well as all over Aggieland in the coming months.”
Karbach Brewing co-founder Brad Batson (Texas A&M Class of ’90) added, “Just like any partnership, a great Texas football game isn’t complete without a crisp, cold beer to go with it. The same can be said about our collaboration with Texas A&M. It’s been great to work with them to bring 12th Man Lager to life and we can’t wait for Aggie fans 21+ to try it out.”
A portion of sales will benefit Texas A&M charitable and community initiatives.
Leave a Reply