‘A World Of Its Own’ Focused On Highlighting The Country As A Top Travel Destination
Even after being shaken by a pair of major earthquakes, Mexico is getting aggressive in telling tourists that the country is still a top travel destination.
Mexico Tourism has announced it is launching a marketing campaign called “A World Of Its Own” designed to remind travelers that the country is open and accepting people for vacations.
“This new campaign is an invitation to immerse yourself in everything that is Mexico,” stated Hector Flores Santana, Mexico Tourism Board’s CEO. “We feel the name says it all: Mexico is truly ‘A World of Its Own’.
“We constantly hear visitors tell us that Mexico is unlike anything they have experienced. They have shared their marvel that in just one day they can relax at one of the world’s top beaches, stroll through colorful markets, hear the Maya language still spoken, visit a crystal blue water cenote hidden in the jungle and, finally, savor a mix of modern and ancient flavors at dinner.
“Throughout their journey they are greeted with the warm smiles of the Mexican people while enjoying the quality service of Mexico’s world-famous hospitality. This new campaign seeks to capture this positive overwhelming feeling of sensations and discovery.”
The multi-faceted global marketing campaign is being implemented immediately with the first phases focused on the visitmexico.com, digital and social media programs and public relations efforts.
Advertising, promotions and events in partnership with the tourism industry and Mexico’s many destinations, will begin in October.
A new digital platform will launch in December, allowing for interaction with the “World Of its Own” video, with 360-degree views of Mexico experiences and a Mexico bucket-list building tool for consumers.
The campaign content and messages have also been designed to be customized by market, consumer segments and according to Mexico’s tourism products including sun and beach, romance, adventure and nature, medical and wellness, LGBT, cruises, culture, high-impact events, luxury, sustainability and gastronomy.
The Mexico Tourism Board’s Chief Marketing Officer, Emmanuel Rey, added, “It’s time for Mexico to connect with travelers on a more personal level, now more than ever. ‘A World of Its Own’ will both engage consumers by sharing the breadth of experiences Mexico has to offer and, more importantly, challenge travelers to live life to the fullest, awaken their drive to imagine and ensure travel is an important part of how they discover the world and themselves.”