
There are a lot of cool and popular things to see and do at Coachella in addition to all the music. And one of the big hits at this year’s Coachella has been MGA’s Miniverse activation.It drew nonstop lines of festivalgoers in Week 1 who steped inside a meticulously crafted miniaturized Coachella. Think iconic desert palms, the legendary ferris wheel, and endless photo ops all reimagined at Miniverse scale and made for maximum social shareability.

Inside, people enjoyed a record-inspired lounge where tiny vinyl records actually spin and play real music. The space also served as the official debut of Miniverse Real Music, a brand-new line of fully playable mini vinyls and a working mini record player. Festivalgoers got exclusive first access to preorder ahead of the nationwide launch, making it one of the weekend’s coolest drops.It’s also open for Week 2.Check out this YouTube Shorts video.
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