City Council Announces Agreement With 5B Artists + Media
They have been a summertime highlight, one of the most anticipated events of the season, an event enjoyed as much as the volleyball tournaments and bike rides along The Strand
But after initially looking like the Hermosa Beach Summer Concerts may not be taking the stage in 2019, the Hermosa Beach City Council has announced 5B Artists + Media is taking over the concerts. It is a two-year agreement with an option for a third year.
A feud between the Hermosa Beach City Council and Allen Sanford of Saint Rocke – who had produced the concerts the past 10 years – left the the city seeking a new company to put on the free music events on the sand, which is reveal at its City Council meeting on Tuesday, April 9.
That company is 5B Artists + Media, an artists management and events company. It primarily represents heavy metal and punk bands and is even having Pennywise (from Hermosa Beach) play one of its events. Will Pennywise play one of the concerts? If so, that has not been announced, as have none of the other bands.
You can read more about 5B Artists + Media here, as well as the city’s full press release announcement.
Sanford has moved on to produce the BeachLife Festival, a massive three-day music showcase in Redondo Beach the first week of May – the Coachella of the South Bay – while the Hermosa Beach City Council sought a replacement via a RFP (Request For Proposal).
The RFP was published in February and the city council said it anticipated having a promoter lined up by the end of March. That did not happen and PubClub.com had been told by reliable sources that several promoters had passed on it because the RFP went out too late for them to find acts to perform or to pitch any sponsors to support it.
Apparently, the city has indeed been able to find a replacement for Sanford.
For South Bay residents, having no concerts would have been a real summer bummer. Several thousand people turn out each Sunday in August from late afternoon to sunset for them. They put out beach towels, blankets and beach chairs from in front of Hennessey’s all the way back to 8th Street.
Some arrive as early as 10 or 11 a.m., in order to put down towels ahead of time to save their favorite spots.
Starting at about 3 o’clock, people show up in groups with coolers of food and refreshments, turning the concerts into a huge social affair, a picnic on the beach with music as the backdrop. By the stage, dance barefoot in the sand.
And, thankfully, this will continue in 2019.