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The San Diego Wave, the city’s very popular women’s soccer team, has signed not a new player but a new sponsor.
NOVA has been added to the roster as the Official Hard Kombucha for the team. As part of the deal, a special Wave FC Kombucha will be sold in Snapdragon Stadium for the games. The Wave’s National Women’s Soccer League season begins March 25. NOVA also serves as the Official Hard Kombucha of Snapdragon Stadium.
“It was crystal clear how the Wave took the San Diego sports scene by storm during their inaugural 2022 season,” said NOVA founder Tiago Carneiro. “Seeing those sold-out crowds at Snapdragon Stadium and the passion from them was impressive. We want to be a part of something that brings the community together and celebrates all that is good, especially women in sports.”
In addition to the exclusive Wave FC Kombucha beverage, NOVA tasting rooms will serve as a watch party location for Wave FC away matches. The Chula Vista-based brewery has a taproom in Ocean Beach, while all NOVA kombuchas are served at its NOVO locations in Chula Vista, Imperial Beach, National City and Otay Ranch Mall.
“We are thrilled about this fun and exciting partnership with a like-minded and local brand like NOVA Kombucha,” San Diego Wave FC President Jill said. “This partnership connects two organizations that share a commitment to being innovative and investing in our community, and we’re excited to continue to grow together.”
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