Over Promoting Events A Turnoff To True Party People
How full is your in-box?
That’s not a late night, drunken bar question about your personal plans for the night. It’s a question about your e-mail box.
Because mine’s full. Memorial Day Weekend is here and promoters are sending out e-mail blasts as if it’s batting practice before a baseball game. They pitches are coming from everywhere. I get e-mails for events – a boat party for example – and bar parties.
And they are endless, repeated two and three times a day, with more frequency as the week approaches its end.
I would not mind it, mind you, if the promoters sent something out a couple of weeks prior to the event, gave a reminder the week leading into it, and than again the week of the event. Heck, even a reminder at the end of the week. I understand the concept.
But to be constantly hammered with e-mails seems as if they are panicking, It puts doubt in my mind. If they keep sending out these e-mails then nobody must be going to their event. Otherwise they would cease the barrage. True party people have options and we’ll just go somewhere else if we’re not sure we will have a good time with other fun party people.
If it seems like a great event – let’s take the boat party for example – but I keep getting e-mails I start to worry I’ll be the only one on deck. I don’t want to pay a bunch of money and have the event be a bust. Walk into it and see a couple dozen people instead of a couple of hundred. Or thousand.
And if I go, I’ve paid money – at least a hundred bucks in most cases, and often a lot more – so I’m kind of stuck regardless of whether or not it’s a bust.
Facebook can help somewhat by showing “I’m going” responses but it’s easy to be fooled. Some promoters use paid promotional girls to post messages, leaving a false impression that some fun hottie and all her fun hottie girlfriends are going to be there when, in fact, all she may do is take your ticket.
So my message to promoters is simple: Don’t over promote!