Travis Scott, DJ Khaled Top Entertainment At This Over-The-Top Bash
In 2017, for Super Bowl LI, it was held on Saturday, Feb. 4, at Smart Financial Centre in Houston. More than 4,500 people and VIP’s attended this high-end affair, which was produced by Karma International.
It featured hip hop recording artist Travis Scott – brought in from Jewel Nightclub at Aria Resort inLas Vegas – a deejay set by DJ Khaled, a performance by pop group DNCE, strolling performers, aerialists and more. Art, fashion, music and sports all simultaneously collided for the ultimate Super Bowl party experience. It also featured multiple interactive areas, live artistic vignettes, theatrical lighting and concert-level sound.
Monster Energy sponsored the FMX Motorcycle Show and Monster Energy Lounge, and MAXIM featured the “2017 MAXIM Party ARt Exhibit” experience powered by Airea where the art exhibit displayed mixed-medium, 3D painted art where users were able to interact with the 2017 MAXIM Party ARt Exhibit mobile app through their mobile device.
Bug Light was the beer sponsor and specialty cocktails were provided by Absolut Elyx and Tequila Avíon. Champagne was flowing throughout the night courtesy of GH Mumm and Perrier Jouet.
Zippo also had its “Zippo Car” on-site for fun photo opportunities.
There was almost as much action at this Super Bowl party as there was in the actual game.
The event was presented by Texas attorney and major philanthropist, Thomas J. Henry, founder of Thomas J. Henry Injury Attorneys, one of the nation’s top personal injury firms. His daughter, 16-year-old actress, model, and activist Maya Henry, spearheaded fundraising efforts for Tree Media Foundation, a non-profit organization committed to educating the public on environmental issues.
In case you are wondering, the next Super Bowl is Feb. 4, 2018, at U.S. Bank Stadium in Minneapolis, MN.