Baileys Reintroduces Red Velvet Irish Cream For A Limited Time

Award-Winning Liqueur Takes On Flavors Of Georgetown Cupcake

Bailey’s Irish Cream is appealing to people’s sweetness by reintroducing Bailey’s Red Velvet liqueur.

With aromas of freshly baked red velvet cupcakes, sweet cream and buttery icing, Baileys Red Velvet features the iconic flavor of Georgetown Cupcake’s number one-selling cupcake. It first tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder, and finishes with rich chocolate and creamy icing flavors.

Created in collaboration with Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne, the limited-edition flavor launched last year to critical acclaim, receiving the industry’s highest honor of Double Gold at the San Francisco Spirits Competition.

“Baileys is consistently creating new ways to help our consumers treat themselves and we couldn’t be more excited to bring back Baileys Red Velvet, one of our most beloved flavors, in partnership with Georgetown Cupcake” said Stacey Cunningham, Brand Director of Baileys & Liqueurs, Diageo North America.

“Especially in times like these, we hope to bring moments of cheer to people, allowing them to take a break and indulge a little with Baileys.”

Baileys Red Velvet is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle, while supplies last. Enjoy it over ice or as part of a sweet adult Holiday treat – but be sure to grab it before it’s gone! Baileys encourages consumers of legal drinking age to treat themselves responsibly.

Website:  www.BAILEYS.com.