Ruben Ubiera Creates Limited-Edition Bottle Available In USA This Summer
Ron Barcelo has partnered with artist Ruben Ubiera to create a limited edition bottle of Barceló Añejo Rum.
Inspired by his own personal experiences, the Dominican born, New York raised and Miami based Ubiera created his design on a metallic gold background in his signature Postgraffism style.
“The artwork created for this specific bottle is a marriage of the old and the new,” Ubiera explained in detail almost as colorful as the bottle itself. ͞”Some images that, for me, help define the modern Dominican person to the rest of the world.
“Its love for its culture (Diablo Cojuelos), its music (Perico Ripiao), its fiery personality (from the sharks that surround the island to the “tigere” that survives on land every single day). Dominicans are known for being fun, happy, competitive, hard-working people. From baseball to dominoes, it’s all here, in melted gold sugar cane.
All created in a Postgraffism style that defines new directions for the future and defies all who stand in front of it. Bold, fierce, in your face and very proud. Just like my people.”
As for the rum, Barceló Añejo is a golden, amber rum with woody aromas of butterscotch and toffee with additional flavors of vanilla bean, caramel and spice.
Imported in the U.S. by Shaw-Ross International Importers, the Ruben Ubiera Limited Edition Barcelo Añejo 750ml bottle is available at retail stores in the east coast markets of Florida, New Jersey and New York. By July, it will begin rolling out in other U.S. markets.
The bottle retails for $15.99 and contains 40% ABV. Quantities of the Ruben Ubiera bottle are very limited; only 1,000 cases (less than 2% of the brand’s total U.S. sales) will be available in the U.S.