Padres Outfielder Wil Myers To Promote ‘Cut Out For Baseball’ Social Media Campaign
Cutwater Spirits has released six co-branded Vodka Mule (7%) canned cocktails featuring official team logos through partnerships with the Arizona Diamondbacks, St. Louis Cardinals, Washington Nationals, Atlanta Braves, New York Yankees and, of course, its hometown San Diego Padres.
The Vodka Mule is made with Cutwater Vodka, house-made ginger beer, and natural lime flavor with an ABV of 7%.
And made especially for fans of the local team, Cutwater has launched Padres Tequila Paloma, a 7% ABV cocktail made with real tequila and grapefruit soda. Both cans will be available as part of a mixed 12-pack and sold exclusively in the greater San Diego area.
And that’s not all, either. As an extension of its Cut Out With Cutwater campaign which launched in February with a digital series featuring actress Emily Hampshire and a Super Bowl commercial, Cutwater is reaching out to baseball fans to “Cut Out” of work and other obligations with a tongue-in-cheek social media stunt inspired by the cardboard cutouts that dominated stadium seats last year.
To help achieve this, Padres outfielder Wil Myers will help the distillery promote the Cut Out initiative and the San Diego Padres co-branded cans throughout the season.
The “Cut Out for Baseball” initiative launched on Instagram and Twitter through a national sweepstakes prior to Opening Day. Cutwater is supplying nearly 200 winning fans and the front office staff at stadiums across the U.S. with personalized cardboard cutouts to “take over” their desks, chores, and assorted obligations so they can watch baseball during the season.