Essential 1800 Artists Series Features Colorful Artwork
The tequila company has allowed its bottles to be used as canvases for the past decade and chose Miguel for this special anniversary series.
The Essential 1800 Artists Series 10th anniversary collection features six limited-edition bottles displaying original Pop Surrealism works by Okuda. His distinctive style of colorful geometric patterns featuring his signature Rainbow Skull and Kaos Star, encourages reflections of origin, destiny and the meaning of life, hinting that time is our most precious asset.
To move the experience from bottle to virtual, this year’s Essential 1800 Artists Series innovates with an AR experience that transforms each bottle into a Snapchat marker, launching an eye-catching and unique filter for fans to engage with Okuda-themed lenses.
“For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist,” San Miguel said. “For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world.
“One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles. Whether people see my work on the street, on a canvas, or on a bottle of 1800 Silver tequila, my artistic message is open to interpretation by the beholder.”
The Essential 1800 Artists Series, now in its 10th year of working with artists and their estates, such as Shantell Martin, Enoc Perez, Basquiat and Haring, creates cultural conversations by giving artists an alternative canvas to reach new audiences, turning limited-edition bottles of 1800 Silver Tequila into instant collector’s items.
This year, 1800 Tequila debuts a 30-second film showcasing Okuda’s artworks in various neighborhoods of New York City, highlighting how art is born from the streets and transforms through time.
For more information about the Essential 1800 Artists Series, to purchase a limited-edition 10th anniversary bottle, watch the exclusive film and interact with Okuda-themed Snapchat lenses, go to: https://www.reservebar.com/products/1800-essential-artists-series-okuda.