Global Superstar’s Song To Debut On Earth Day 2021
The sol-ful anthem is the first-ever song to feature the roaring sounds of the sun. Yes, the sun actually makes its own unique sound, and it’s been captured in this track which drops on Spotify today and will be available across all major streaming platforms.
The release is set for Earth Day 2021, which is on Thursday, April 22.
On Earth Day, Thursday, April 22, as the morning sun rises, people can go to Maluma’s YouTube channel to tune into the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one.
“I’ve collaborated with some of the biggest artists in the world, but never before with a star that’s literally out of this world,” said Maluma. “I had so much fun partnering with Michelob ULTRA Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ”Rumba (Puro Oro Anthem)’ and join us in this celebration with a Pure Gold in hand.”
“As the best-selling USDA certified organic beer in the country, Michelob ULTRA Pure Gold has always celebrated nature and now we’re going further by brewing our beer sustainably with 100% solar electricity,” said Ricardo Marques, Vice President of Michelob ULTRA. “This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability.”
This announcement reinforces Anheuser-Busch’s commitment to achieving its 2025 Sustainability Goals. In addition to solar power, the brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company’s planned $1 billion investment over the next two years will go to sustainability initiatives.