World’s Most Interesting Man Not All That Interesting

Famous Dos Equis Pitchman Being Sent To Mars

The World’s Most Interesting Man has been retired, sent to that great space shuttle in the sky (in his last commercial, he’s been sent on a one-way mission to Mars).

The Dos Equis commercial will go down as one of the most successful campaigns in advertising history. And for that reason alone, it is to be respected.

Despite that fact, the World’s Most Interesting Man really wasn’t all that interesting.

For starters, a pitchman for a beer company “doesn’t drink beer often.”  If he doesn’t drink beer very often, then why is he pushing beer? What does he drink often – tequila?

And his supposedly “interesting” things are pretty dull. So dull, it’s hard to recall any of them at the moment. PubClub.com leads a much more interesting life, going to events such as wine and beer festivals, Jimmy Buffett concerts, college football tailgate parties and fun bars.

And we certainly drink beer quite often!

Have you ever seen that guy in a bar? At a festival? A fun beer-drinking event? How interesting can he be if he doesn’t go to those things while, well, drinking beer?

The “World’s Most Interesting Man” just seems to sit at a table with two fairly attractive but certainly not gorgeous girls. Let’s just say they are not the PubClubettes.

Dos Equis will be debuting a new “interesting man” and let’s hope he’s actually more interesting than the original.