The ‘Fresh Escape’ Is A Watermelon-Inspired Oasis To Launch New Flavor
Called the “Fresh Escape,” it is an Airstream-style camper “watermelon-inspired oasis” according to the company. It contains a sleeping area, bathroom, outdoor seating, grill, cooler, corn hole game and lawn chairs.
This is not a cheap item; Airstream campers can cost more than $100,000.
From April 19- May 14 Absolut is running a marking campaign on Instagram. It is asking people to “tell us you’re stuck at home without telling us you’re stuck at home” for a chance to win the camper. One winner will be chosen after sponsor-selected judges have graded entries based on criteria noted in the contest rules agreement.
The winner will receive the Absolut Watermelon Fresh Escape. For more information about how to enter for a chance to win visit absolutfreshescape.dja.com.
“With so many of us spending more time than ever at home, we’re excited to offer fans who feel stagnant in their day-to-day the opportunity to win the Absolut Watermelon Fresh Escape, a private space where they can mix up some cocktails, safely visit with friends – even if only virtually – and retreat to a new personal haven,” said Regan Clarke, Vice President of Marketing, Absolut, Pernod Ricard USA.
Absolut Watermelon, which has the distinct character of watermelon with no added sugar, is available at retailers nationwide and ReserveBar for an MSRP of $19.99 (750ml) and $24.99 (1L).
Below are some recipes using Absolut Watermelon.
Watermelon Vodka Soda
- 1 Part Absolut Watermelon
- 2 Parts Soda Water
- Watermelon & Lime Wedges
How to Mix:
- Fill a highball glass with ice cubes. Add Absolut Watermelon. Top with soda water. Garnish with watermelon and lime wedges.
- 2 Parts Absolut Watermelon
- 1 ½ Parts Fresh Watermelon Puree (optional)
- ¾ Parts Lime Juice
- ¾ Parts Simple Syrup
- ¼ Parts Orange Liqueur
- Watermelon Slice & Lime Wedge
How to Mix:
- Build in tin with ice. Shake and strain into rocks glass with a half salt rim. Garnish with watermelon slide and lime wedge.