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There is an art to making quality tequila and 1800 Tequila believes in supporting artists on its bottles.
With that in mind, the brand has announced the 11th edition of its “Essential Artist Series” of bottles. These bottles feature a collaboration with Brooklyn-based contemporary artist and founder of Pioneer Works Dustin Yellin.
Through these annual collaborations, 1800 Tequila has partnered with renowned artists including Okuda San Miguel, Shantell Martin, Enoc Perez, and the Basquiat and Haring estates. With each artist, 1800 Tequila provides creators with alternative canvases to reach new audiences through creating collaborative and bespoke bottles of 1800 Blanco Tequila that can become collectibles for art and spirits lovers.
For Essential Artist Series 11, the collection presents six limited-edition bottles showcasing original works by Yellin inspired by his “Psychogeography Series,” which teases the tension between nature and technology through narrative and visual transfiguration. Each of his six designs feature intricate details of human interaction – with each other and with nature º backdropped by different celestial bodies.
As part of the collaboration and the brand’s support of emerging artists, $1 from each 1800 Tequila Essential Artist Series 11 bottle sold will be donated to Yellin’s non-profit, Pioneer Works, an artist and scientist-led cultural center in Brooklyn, New York.
“I have been an admirer of 1800 Tequila and its Essential Artists Series for many years now and am incredibly honored to have been selected as this year’s featured artist,” said Dustin Yellin. “1800 Tequila is an artist-forward brand that celebrates innovation, creativity and culture, in a similar way to which I approach art. I’m excited to present our synergies and my artwork through this collaboration on the classic 1800 Tequila Blanco bottles.”
“1800 Tequila has long prioritized taste above all else, not only in tequila, but extending to the arts, culture and beyond,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. “The brand’s continuous liquid innovation and passion for moving culture forward find likeness in Yellin’s commitment to progressive, purposeful art and support of emerging artists. We welcome Dustin to the esteemed group of 1800 Tequila Essential Artists collaborators and are proud to be raising money for emerging artists with every bottle sold.”
The 1800 Tequila Essential Artists Series 11 bottles are now available for sale on 1800Tequila.com for $31.99 and will roll out in limited quantities in-store and online at 1800Tequila.com,
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