F1 Winners To Toast Success With This Italian Brand On The Podium
That means when the top three drivers of races step to the podium for the traditional champagne spray, they will be using this premium product from Italy.
It also means that for those fortunate enough to be in a hospitality suite – a wine and dine affair if there ever was one – or at an official F1 party, they will be enjoying it, as well.
“We are thrilled to announce Ferrari Trento as an official Partner of Formula 1,” said Stefano Domenicali, President and CEO, Formula 1. “Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.
“We look forward to working together to create and enhance our fan experience on and off the podium.”
Ferrari Trento’s President and CEO, Matteo Lunelli said, “we are very excited to announce this partnership with Formula 1 which is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks to our team that works tirelessly across the board.
“It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1. We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.”
During an virtual press conference viewed by media all over the world – including PubClub.com – Lunelli also pointed out that Ferrari Trento is not the same Ferrari as the automobile manufacturer and F1 team.
“We are two different companies,” he said. “Ferrari is a very common name in Italy, like Smith in England.”
Tho, he added, “it’s great to celebrate together Italian excellence and the Italian lifestyle.”
The 2021 FIA Formula 1 World Championship kicks off March 28 with the Formula 1 Gulf Air Bahrain Grand Prix.