Winerytale Provides Customers With Information From Wineries Directly On The Bottle
Well, with the Winerytale app, you can do that because you just hold it up to the label and information about the wine and winery pops up on your smartphone screen.
The information you see is whatever the winery chooses to highlight – tasting notes, wine parings, the region, etc. – and it has the ability to enhance and update the content at any time. To Dave Chaffey, Managing Director of Winerytale, the app offers wine producers a cool way to connect with consumers utilizing today’s phone technology.
“Winerytale enables wine producers to tell their story, and virtually attach it to their wine labels, for consumers to come a long and discover through their phones,” he said. “It’s a very different concept to other wine Apps, which tend to focus on delivering detailed wine information and wine ratings.
“It’s about delivering an experience, straight from the label, that gives consumers genuine insight into the people, place, and processes that go into every wine.”
The app launches on January 1, 2021 and currently has 100 wineries on it and Chaffey and his team are busy signing up several more wineries fro maround the globe.
There is more information on the winerytale website.
Developed in Australia, the app is available in the App Store and is free for #winelovers.