As Nick Saban Demonstrates, You Have To Keep Evolving To Be Successful

Like Alabama Football, PubClub.com Continues To Keep Pace With The Changing Times

By Kevin Wilkerson, PubClub.com Blogger

It’s easy – human nature, in fact – to get complacent.

But as Nick Saban, head football coach at the University of Alabama (in case anyone needs him to be identified) has so ably demonstrated, you have to continue to evolve in your professional world in order to continue to be successful.

I’ve watched this and am now exploring new things to enhance by businesses. For PR, I’ve learned that some of the best ways to contact media is through their Twitter account (tho I caution, don’t rely on this like a crutch – ask them first how they prefer to be contacted).

I am also watching trends and seeing others be hugely successful – as well as highly profitable – by hosting Twitter chats and doing “how to” vlogs on YouTube.

So to find more revenue sources for PubClub.com, I’ve launched #TheNightlifeChat, a weekly chat on Twitter about bars, nightlife, events, festivals, tailgating, concerts, etc. It debuts Tuesday, Dec. 27, at 5 p.m., ET. Then it moves to its regular time of Thursdays at 7 p.m., ET. Here’s a link to the chat and how to participate:

I have also been very active posting videos on YouTube, including the PubClub.com Los Angeles Party Report on a weekly basis. Here’s one example: https://youtu.be/5UiwGSKwQOA

And I’m constantly searching for more ways to expand the brand and generate new streams of revenue. It’s all part of what Saban calls “the process.”

Just a few years ago, Saban was a run-first, stop-the-run old-school football coach. However, with the evolution of spread offenses and up-tempo play, he knew he had to adapt his style.

To combat the new-look offenses, he adjusted his defense to go for quicker sideline-to-sideline players (while still retaining enough power up the middle because the best way to negate those offenses is to get them out of rhythm with penetration at the line).

The players were instructed to lose 20 pounds per man and get faster. Saban and his staff then became experts – the best in the game – at making substitutions between plays to keep his players fresh. At the same time, they also created a play-calling system that can be changed in seconds to counter any changes in offensive formations

Alabama now has this down to a science.

And on offense, he incorporated (or didn’t object) to his offensive coordinator adding a no-huddle system, adding “spread the field” type of plays such as jet sweeps and even occasionally going hurry-up to catch teams off guard.

The result is that Saban’s Crimson Tide is playing for yet another National Championship and is the undisputed gold standard of today’s college game.

It is that way in large part because Saban keeps evolving and you should too, in your business.