A Social Media Life Beaches, Bikinis And World Travel Began From Humble Beginnings
She is a Brazilian model who is a brand ambassador for Fashion Nova, as well as Prettylitllething, Ego Official and Zaful.
Her entire professional career is posting photos of herself on Instagram. With 168K followers and more than 5,000 “likes” on every post, she is a true Instagram influencer.
But if you think that Kamilla Almeida is just a body in a bikini who lucked out and struck it rich in today’s social media world, you should take a look at her background. She turned to Instagram not to show off her body, to satisfy an ego or to have a glamorous job that would take her places around the world, but out of necessity.
Kamilla Rodrigues Almeida is from a poor neighborhood in Fortaleza, Brazil. Her parents separated when she was in school and she went to work to support the family. Her dream was to go to college on a scholarship to study psychology, but she did not have the grades to earn a free ride and at the same time, lost her job.
Inspired by a friend, she turned to Instagram. At that point, she had nothing to lose.
“I come from a poor area in Fortaleza,” Almeida said. “The area where I grew up in is one of the most underprivileged and dangerous quarters of Fortaleza. I spent most of my early life with my mother after she separated from my father.
“My mother did not work, so I had to find ways to help my family. I found a job but I because of it, struggled with my studies. My dream was to graduate and earn a scholarship to continue my studies in psychology, but far from my dream, I lost my job and did not have sufficient resources to be able to continue the studies.
“That is when I turned to Instagram, which allows me to make a living today.”
Instagrammers liked how her personality came through in her photos and as her audience grew and then exploded with followers, she became an Instagram influencer. People started recognizing her and became increasingly interested in her lifestyle. Looking great in a bikini on Brazil’s beaches also certainly helped her become an Instagram star in her country.
Her hard-working roots paid off when, in 2018, she became associated with Fashion Nova.
“I loved the Fashion Nova brand and the products it offered, so I decided to contact them and apply to be one their brand ambassadors, a ‘Nova Babe,’ ” she said. “A representative studied my profile and he recruited me to be one of their brand ambassadors.”
Almeida quickly realized it takes more than a hot body and a bikini to stand out in the crowded Instagram world.
“I created my own style and made a recognizable footprint in my country,” she said. “I rely on creativity around my lifestyle, especially in the fields of fashion, beauty and especially travel. Thanks to my charisma, my style and the reputation that I have acquired over the years, I am more and more influential in this country.”
Almeida spends about five hours a day on Instagram and, after being in Brazil during her early social media career, now travels around the world posting photos and representing her sponsors brands.
“I am now known in the fashion world, posting selfies, and other pictures,” she said. “I traveled at first in my country because is Brazil is a big country a lot of things to do and places to discover.
“I have also been to France, Aruba, Curacao, French Guiana , Suriname, Thailand, Singapore and Bali. At the end of October I will go to Greece and Dubai.”
And her top destination is…
“My favorite place is Bali because it is very rich culturally and is a country that is totally different from where I come from – different from a culinary standpoint, tradition and dance,” she said. “People are very nice and very receptive to visitors. When I was there, I felt at home in this whole other world. I was really in harmony with the nature, the cascades the forests, the sea, etc.
“It’s an amazing place.”
One other place Kamilla Almeida feels at home and in harmony with is on social media and with her 168K followers. She is a true Instagram influencer. And she’s earned it, too.
You can follow her on Instagram at: www.instagram.com