The high tourist season will soon begin when thousands of tourists will go on vacation to different countries of the world. Since renting a car for a huge number of tourists is now the most preferable option for traveling in a destination country, car rental businesses must be ready to deal with a large influx of customers and provide them with first-class service.
Many car rentals around the world offer various services to people. Some offer tourists to rent economical cars that are suitable for the vast majority of tourists, while others, on the contrary, offer their customers to try something exciting and rent a sports car.
Every business tries to please its customers and offer the best conditions and service. In this regard, car rentals in Dubai are famous for their service to the whole world. Here you can rent a luxury sports car for a couple of days or use Dubai car lease long term if you want to comfortably spend your long vacation in the United Arab Emirates.
However, some car rentals are still doing business the old-fashioned way, using various spreadsheets, docs, and other ineffective tools. The human factor plays the highest role, due to which any mistake can lead to the collapse of the car rental business.
However, it is the 21st century when businesses use modern software that makes their lives easier. We will talk about what benefits you can find for your business using the software, as well as how to prepare for the high tourist season.
Benefits for your car rental
Over the years of running your business, you may have become accustomed to the way you complete all tasks. You may even think that you are doing great. However, if you want to take your business to the next level, you should take a look at the benefits of using rental software. Here’s what you can get:
Create invoices using the database
Every time you serve customers, you need to invoice them. Typically, car rental employees do it by hand, even though you may be working with your regular customers. This greatly complicates the process as you have to manually enter all the data. In addition, any mistake made can lead to lengthy proceedings.
Instead, you can use the software, which will contain information about all your customers. Most of the information you will not need to enter manually. Instead, you can bill your clients in just a few seconds. During a period of high demand, you will significantly speed up the order processing period. What’s more, in a few clicks, you can send an invoice to your client using your software.
Check your fleet for available vehicles
If on your website, you provide customers with the opportunity to rent a vehicle, your website should have up-to-date information on the availability of vehicles. In the same way, if you accept a new order by phone, you should clearly understand which cars are available and which are not. By marking available and unavailable vehicles on old-fashioned documents, you may be guided by the wrong information. With the software, you will clearly understand what you can offer your customers.
This is a huge benefit for all car rentals, but especially for luxury car rentals. Turning to such rentals, customers clearly understand what kind of car they want to rent. If this car is not available, you risk losing your client.
You can enter the serial numbers of your vehicles into your database and mark the rental period with each order. This way you will see the availability and unavailability of all vehicles.
Employee communication through software
For internal communication, your employees can use instant messengers or correspond via email. This is not very convenient, and can also lead to miscommunication, especially if you want to exchange important tasks with colleagues that must be completed within a certain period.
Using the software, your employees will be able to communicate without leaving the platform. They will be able to assign tasks to other employees and even prioritize their completion. This way you won’t run into communication problems.
Keep track of your customers’ orders
With a large list of repeat customers, you’ll want to give them a personal touch, so they’re always satisfied with your service. This is difficult to do if, when accepting an order, you will not have any information about who you are talking to and what communication history you had.
The software offers the possibility of using the CRM system in which you can save information about each of your clients. By talking to regular tenants, you will be able to offer them what suits their tastes, as well as make unique offers. When talking with new customers, you can create new customer cards and save them in the system.
Check and update your fleet information
It is important for you not only to communicate with your customers but also to ensure that your vehicles are in perfect condition. When renting a car, customers should receive fully serviceable vehicles that are clean and nice.
You can forget when you inspected your vehicles if you keep all the information on paper. Instead, you will be able to enter all the information into the software and create a maintenance calendar for your rental cars.
How to prepare for the high tourist season
By using rental software, you will realize that you will be able to provide an improved service as well as serve a much larger number of customers. In this regard, you just need to work on attracting as many tourists as possible. Since the competition among car rental businesses is high right now, you need to put in the hard work. Here’s what you can do:
Prepare your vehicles for departure
In your garage, you may find many cars that are not yet ready to hit the road. Now is the time to take care of their maintenance. You should check all your cars and put them in perfect order.
Thus, you will be able to increase the number of available cars for rent, which means serving more customers. This is the best investment you can make because, during the high tourist season, you can increase your profits by several times.
Refresh your marketing campaign
If there are a lot of similar car rentals in your city, you may find that your competitors start to get ahead of you. It’s time to freshen up your marketing campaign and remind your customers that you’re still providing the best rental cars and top-notch service. In addition, this is the best time to increase the visibility of your business and attract many new customers.
You can do the following:
- Create a new email newsletter and show your customers what cars and rental prices you offer this holiday season;
- Update your social networks and start actively publishing new posts. Offer your potential clients useful information about how to rent a car, what traffic rules and regulations exist in your city, and also show your new cars in your fleet;
- Engage with local media and stand out as a professional in your field. You can get reputable sources talking about your car rental, thereby earning the respect of potential customers;
- Focus on the positive aspects of your rental and tell your customers about it;
- Study car rental prices in the local market and update your pricing policy;
- Offer more value to your followers by offering marketing videos.
Make sure you offer first-class service
Placing an order is half the battle. You need to make sure your customers are happy from start to finish. Conduct training for your employees so that they can speak productively with customers and evoke only positive emotions in them.
In addition, when dealing with complaints from clients, you should make sure that you work through each case individually. You should respond to any complaints, be they negative reviews or issues with cars. Every client wants to be heard.
Check the availability of your website
If you provide your customers with the opportunity to rent a car on your website, it should work perfectly. You should make sure that your web resource works at full capacity and does not cause user dissatisfaction. Make sure it loads quickly and also make sure you provide up-to-date information about your business.
Also, if you feel the design is outdated, then invest in a redesign. Your website helps create a positive first impression, so it needs to be flawless.
Conclusion
Before you start preparing for the high tourist season, when a lot of people want to rent a car, you should make sure that your internal processes are in place. You can achieve this if you start using rental software, which will greatly simplify many of your duties.
After that, you will be fully equipped to take a large number of orders. You just have to work on making customers want to use your services. Make sure your vehicles are perfect and also work on your marketing campaign. In this way, you will be ready for a large number of clients and will be able to provide the best service.
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