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Australia’s Super Bowl Ad Invites Americans To Visit Down Under

February 5, 2018 by kevinwilkerson Leave a Comment

Special Airfares & Packages Available For Summertime In Oz

Sydney Opera House from park
The Sydney Opera House, with the Harbor Bridge in the background, is an Australian landmark.




By Kevin Wilkerson, PubClub.com Travel Blogger

Not long after Super Bowl LVII kicked off, Australia kicked off a marketing campaign to encourage Americans to travel to the “land Down Under.”

Chris Hemsworth was among key Australian Hollywood celebrities involved in an advertising campaign inspired by the movie Crocodile Dundee. The commercial aired during the second quarter of the Super Bowl.

The major U.S. marketing campaign is not a new Crocodile Dundee movie, but was a Tourism Australia ad aimed at creating interest, bookings and spending by American travelers Down Under, with the goal of making Australia a desired destination for U.S. travelers by 2020.

To help boost travel to that country, there are airfares available for less than $1,000 USD.

Qantas has Australia on sale from $949 on its A380, B787 Dreamliner or B747 flights from the US to Australia. The offer went live during the Super Bowl and the sale ends February 15.

Cities on sale include San Francisco, Los Angeles, Dallas/Fort Worth and New York to Sydney, Melbourne or Brisbane. Outbound travel periods: 1-30 Mar 2018, 14 Apr –  24 Jun 2018, 24 Jul – 17 Sep 2018 or 1 Nov – 10 Dec 2018.

Tourism Australia has published tailored travel itineraries and inspiring destination information on Australia.com supported with a dedicated campaign ‘marketplace’ which includes airfare and tailored holiday offers from more than 20 campaign partners, including Qantas, American Airlines and Wine Australia.

This, of course, is summertime in Australia, which is another reason for the timing ot the campaign. It was zero degrees in Minneapolis for Super Bowl LVII, quite a contract to the 70+ degrees (F) in Sydney the same day.

You can check out flights and package deals here: www.australia.com.

And when there, be sure to check out PubClub.com’s guide to various destinationd in Australia.

Cheers mates!



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