‘Hotels Are Hiring’ Promotes Benefits Of Working In Hospitality
The American Hotel & Lodging Association (AHLA) and its charitable giving arm, the American Hotel & Lodging Foundation (AHLA Foundation) announced a new advertising campaign across five major hotel markets to fill more than 100,000 openings in the industry.
Hotels have positions in housekeeping, management, food and beverage, guest services and more to serve guests, who are filling up rooms and restaurants at a pace that is requiring more and more staff to serve them. Among the elements is a YouTube video (see below). Other ads will run across digital platforms and in print and on the radio in select markets until early August .
“On the heels of the worst economic crisis on record for our industry, hotels are now facing a rapidly emerging issue of staffing shortages, particularly in vacation destinations. Hotels are in the midst of a hiring spree as we welcome the return of leisure travelers, and this campaign will help raise national awareness about open positions and the benefits of a career in hospitality,” said Chip Rogers, president and CEO of AHLA.
“Hotels, especially those in urban markets, have a long road to regaining what we lost during the pandemic. Ensuring we can fill positions to meet a rise in guest demand is a critical step as we work toward a full recovery.”
“Hotels are committed to attracting, retaining, and educating individuals for lifelong careers in a growing and vibrant field. People are the heart of hospitality, and the AHLA Foundation is proud to build on its legacy of opening doors of opportunity for those looking to pursue hospitality careers,” said Rosanna Maietta, president and CEO of the AHLA Foundation.
“With thousands of open hotel positions nationwide—from management to guest services—the AHLA Foundation offers programs to help prospective and existing hotel employees gain new skills and reach their dreams while creating lifelong, fulfilling careers.”