Thelma & Louise Star Campaign To Be Revealed This Spring
“Ms. Sarandon will star in a global brand campaign that will portray the transformative power of travel, connecting Fairmont’s history and majestic hotels with modern sensibilities and the dreams of a new generation of travelers,” the hotel announced in a release.
It also stated the campaign will be revealed in select markets this spring.
“It is a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience,” Sarandon said. “Together we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world.”
Sarandon received her Academy Award for Dead Man Walking and has also won a British Academy Film Award, a Screen Actors Guild Award, and has been nominated for nine Golden Globe Awards. she was appointed a UNICEF Goodwill Ambassador in 1999 and received the Action Against Hunger Humanitarian Award in 2006.
“Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally, and a history of turning words into action,” said Sharon Cohen, Vice President, Fairmont Hotels & Resorts. “We chose Susan to represent the essence of Fairmont – representing a strength of character and timeless sophistication.”
Fairmont shares Sarandon’s commitment to environmental concerns and her passion for exploration. Fairmont’s first hotels were born in the rugged hills of California and the majestic Canadian Rockies. The intrepid William Cornelius Van Horne chose the site of the Fairmont Banff Springs with the remark, “If we can’t export the scenery, we’ll import the tourists.”