• Home
  • About PubClub.com Nightlife Pubs And Clubs
  • Advertise
  • Contact Us

PubClub

Where The World Goes To Party! A Nightlife, Pop Culture & Travel Blog

Sustainability In Travel And Tourism Is Ultimately Up To The Tourists

March 28, 2023 by kevinwilkerson Leave a Comment

Terranea Resort Los Angeles
Terranea Resort is a sustainable oceanfront property in Los Angeles. Photo: Terranea Resor




By Kevin Wilkerson, PubClub.com Travel Blogger

One of the hottest topics in the corporate world these days is sustainability. Pretty much every company and festival or event has a sustainability initiative and they are letting people know about it by posting on their website, in souvenir programs and in PR materials. Even auto racing is into the act.

Sustainability in tourism is also prevalent, almost as important to tourism boards as the destination itself.

I recently attended a tourism sustainability conference hosted by (W)right On Communications, a PR agency in San Diego. The panel included Linsey Gallagher, CEO of Visit Napa Valley and Todd Majcher, Senior Vice President for developer Lowe – which, among other things, built the specular Terranea Resort just up the coast in Palos Verdes, CA – with the moderator being Julie Wright, President of (W)rite On.

Sustainability programs were discussed with the most interesting being the development of a bike trial through Napa that will utilize a ferry from San Francisco. I am an avid bike rider and with e-bikes becoming a huge part of tourism around the world, this is an excellent initiative.

But there is one factor that a company or destination cannot control. And that is the travelers themselves. If the tourists don’t buy into sustainability then it will inch along like traffic on an LA freeway.

When I lived on The Strand in Hermosa Beach, CA, I was constantly picking up trash off the beach. Three or four times a day, I would collect armloads of garbage, some of it dumped on the sand right next to a trashcan. You just can’t change some people’s behavior.

A lot of it has to do with culture. When I was in Australia, I was extremely impressed with how clean the country was; I rarely saw a piece of trash anywhere. The place was as spotless as Disneyland. I got the feeling that if I stood somewhere long enough and saw someone toss so much as a napkin on the street, in the water or on the beach that an official would appear from out of nowhere, handcuff the perpetrator and send them off to a penal colony or something. Either that or make them drink oil cans of Foster’s beer.

When I got back to LA, where I lived at the time, I could not help but notice all the trash on the side of the road and on our beautiful beaches.

Here in San Diego, it’s almost as pristine as Australia. With the notable exception of the homeless, who leave discarded items that could fill a shopping cart all over the streets. Otherwise, it is a very clean city; locals and tourists alike respect it and help to keep it that way.

Public transportation is another element of travel sustainability. Europe and Australia have city trams and efficient long-distance trains. Only a few cities here in the States have good public transit because people are used to taking their cars everywhere. Plus, the perception of public transportation is that it used only by low-income residents. Travelers need to be aware of, and encouraged to take, a destination’s public transportation.

So yes, all the initiatives are great and tourism boards and developers certainly are making a positive impact with measures such as energy-saving buildings and Napa’s water conservation methods. But to be fully effective, the very people they are targeting are the ones who will really determine the long-term sustainability of our planet.

You can watch the (W)right On-hosted tourism sustainability video here: Future of sustainable tourism (wrightoncomm.com)



Filed Under: Blogger, Travel Tagged With: PubClub.com, Sustainability In Travel And Tourism Is Ultimately Up To The Tourists, travel, travel blog, travel blogger

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

Surf Air Mobility and Purdue University Enter Agreement for Privately Subsidized Commuter Air Service Between West Lafayette / Purdue University Airport (LAF) and Chicago O’Hare Airport (ORD)

Sokos Hotels, K-Supermarket, and IKEA are among the Winners of the 2023 – 2024 World Branding Awards

San Francisco New Year’s Eve Party At Cityscape Bar, The City’s Tallest Skybar

Search

Today On PubClub.com

HOT NEWS HEADLINES
• Taylor Swift Slams Kim Kardashian in Interview
• LSU’s Jayden Daniels Wins Heisman Trophy, Leading To Even More Olivia Dunne Headlines

LET’S BE SOCIAL!
 
PubClub.com is a member of the Travel & Tourism Marketing Association, Inc.​, and the Travel Massive chapters in Los Angeles, San Diego and Orange County (CA). It has been featured in USA Today, the LA Times and other top media outlets.

Contact Us

  • Home
  • About PubClub.com Nightlife Pubs And Clubs
  • Advertise
  • Contact Us

Destinations & Events

Subscribe To The Party Report

About PubClub.com

PubClub.com is a content-oriented nightlife tourist guide dedicated to social-minded travelers with articles on worldwide destinations such as Amsterdam, the Greek Islands, Prague, Las Vegas, Los Angeles, Hawaii, Canada, and more. Top keywords for search are pubclub, pub club, party pubs, club pub, travel pub, pub club night, pubs and clubs and the pub club.
Read More...
Our Terms | Privacy

Legal

Ads

Powered by imFORZA