Tourism Ireland Launches Ireland Unrushed Campaign Urging Tourists To Slow Down

It’s easy to try and rush though things when you’re on vacation, but Tourism Ireland has launched a new campain urging travelers to slow down when visiting the country.

Called “Ireland Unrushed,” it encourages travelers to take their time, explore more deeply, and make more meaningful connections with people and place, while reducing their environmental footprint. The new campaign showcases enjoyable journeys, highlighting experiences in nature, and in local communities.

The initiative includes a series of videos highlighting breathtaking landscapes and ‘slow tourism’ activities.

We are excited to launch ‘Ireland Unrushed’ to inspire visitors to choose Ireland this year for their travel,” said Alice Mansergh, Chief Executive of Tourism Ireland. “Research shows that vacationers have a clear desire to explore – whether that’s getting out and about in nature, delving into culture or meeting local people. 50% of potential vacationers say they would spend more on sustainable accommodation and experiences, so there is a positive interest also in enjoying destinations responsibly.”

As the same time, Tourism Ireland joined Tourism Cares, an initiative that seeks to promote meaningful, sustainable, and responsible travel. By weaving environmental care, cultural preservation, and community well-being into a vacation, the aim is to ensure tourism growth benefits both people and place. In close partnership with Fáilte Ireland, Tourism Northern Ireland, and industry stakeholders – Tourism Ireland is embracing the Tourism Cares ethos and inviting travelers to experience not only the island’s natural beauty and rich heritage, but also its legendary warm Irish welcome – rooted in generosity, friendliness, and community spirit.

With an abundance of unique local immersive experiences and exceptional value, Ireland offers a journey that stays with visitors long after they leave.

A key part of the Tourism Cares proposition is a Meaningful Travel Map, a tool that helps the travel trade and sustainably minded travelers easily source organizations making positive social and environmental impacts in Ireland.