Automaker Celebrates 106 Years Of History While Previewing Its Future
Called “Maserati from A to Z,” it is a fast-cutting visual journey recounting the brand’s history and looking into its future.
It was on Dec. 1, 106 years ago, that Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati“, at number 1A on via de’ Pepoli, in Bologna, Italy.
Lasting four minutes, the video is timed to the beat of the alphabet and lists what Maserati has been and what it will be in the future. The Soundtrack is a special “Maserati Mix” of the iconic “The Chase” by Giorgio Moroder.
“We’re starting from our roots to build our future,” Maserati CEO Davide Grasso said. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new era for our brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed.
“For Maserati, this is a time to build our future.”
The Maserati Alphabet From A To Z
A – Alfieri
B – Bora, Boomerang, Biturbo
C – Customize
D – Design
E – Electrification
F – Fast
G – GranTurismo
H – Heartbeat
I – Innovation
J – Just one Look
K – Keep Dreaming Big
L – (True) Love
M – Made in Modena
N – Nettuno
O – Original
P – Passion
Q – Quattroporte
R – Rebel
S – Sound
T – Trident
U – Unorthodox
V – Visceral
W – Winning in Style
X – Xtravagant
Y – Yours Forever
Z – Zooming into the Future
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