Margaritas And Mariachi Bands Help To Fuel The Party Atmosphere
Tequila shots, margaritas flowing like fountains in a square groups of people wearing big sombreros and a constant stream of lively folks on pub crawls.
Cinco de Mayo is a major nightlife event for cantinas and Mexican bars and restaurants.
In the Western and Southwestern USA, it’s a huge annual event that brings in extra revenue, usually during slower times, as it often falls on days during the week. In those places, Cinco de Mayo is to bars what Valentine’s Day is to greeting card companies.
And that is to say a boon to business.
Some spots go all out with tequila and margarita specials, promotions such as taco eating contests, a mariachi band and decorate the place with all kinds of Mexican-themed items. (A lot of times, beer and liquor companies do a lot of the latter for the bars. All their stuff is branded with their logo, of course. They also supply promotion girls, which adds to the Cinco de Mayo nightlife sex appeal.)
They staff up to handle the crowds and bartenders and waitresses look forward to it because it means a lot of tip money. Some servers can pay their entire month’s rent on what they make on Cinco de Mayo.
How exactly Cinco de Mayo became such as huge gringo celebration is not exactly clear. It is not, as many people assume, Mexican Independence Day. That is Sept. 16. Instead, Cinco de Mayo – May the 5th – is the date of the Mexican Army’s victory over the French Empire at the Battle of Puebla.
It is barely recognized in Mexico, let alone celebrated as it is in the States.
But it is celebrated, and for that the bars, cantinas and Mexican restaurants are thankful because it puts a lot of money in their cash registers.