Downtime costs every online store money, but the bill is not split evenly. A large marketplace that goes dark for twenty minutes loses a slice of a very large number and carries on anyway. A specialist shop with four hundred visitors a day can lose an entire afternoon and never learn which orders failed to happen. Uptime usually gets filed as an infrastructure metric, which … [Read more...] about Why Website Uptime Matters More for Niche E-Commerce Stores