Fans Fill For Game-Watching Bars For Sunday Fundays Across America
Whether the fans are on the edge of their seats sweating out a nail-biting finish, celebrating an easy win or ordering shots to help mask the disappointment of another loss, the sports bars of America are winners.
The NFL season is here and that’s big business for sports bars. All over America, fans show up to their favorite team-watching watering hole dressed in jerseys of the Giants, Eagles, Cowboys, Bears and just about every other team in the league.
They go to “official” team bars, which basically means a local chapter of a team fans has been formed and worked with a venue to be a host bar. This happens in NFL cities as well as other places that have no NFL team but plenty of fans.
The latter is particularly the case in Southern California, which is comprised of about 75% transplants (mostly from the East Coast and Midwest) who seek to see their teams with other fans of their team.
The smart bars welcome these groups. They offer to show the game exclusively (they have to buy the NFL package to do so), to turn up the sound so everyone can hear it, put the staff in that team’s jersey and to offer food and drink specials.
By doing so, each Sunday for 16 weeks – more if the team makes the playoffs – the bar is guaranteed a crowd of customers. That’s instant and easy money. It’s also great tips for the staff, which makes them happy and keeps them from bolting to another, better bar.
To the fans, the NFL is a sport. To a bar, it’s business. Big business.