Blonde Girls & Beach Guys In A Scene Resembling A Beer Commercial

Good looking girls – many of them blondes – guys who appear as if they’ve just come from a moving casting call and a carefree, casual social atmosphere so full of conversations you can hear even as you’re approaching the bar.
This is Tower 12, a beach bungalow of a bar on Pier Plaza in Hermosa Beach that is the quintessential Southern California scene, a place that will provide you with your “hey, I’m in California” moment when you’re visiting Los Angeles.
If you envision Southern California to be all beautiful people with tanned bodies, this is the place that will confirm that stereotype. Walking in there, especially during its wildly popular Friday Happy Hour, is like walking into a beer commercial.
Tower 12 is quite literally buzzing with activity, from its busy front bar to its more hangout back bar, and along the walkway between the two places. The dress code is casual but far from flip flops and tank tops (that’s Florida beach bars).
There’s a sense of sophistication among the patrons rather than an all-out party and newbies will quickly discover that people have come here in groups. And some groups know other groups.

But there’s no reason to be intimated and in fact, with the layout it’s next to impossible not to start up conversations with those around you. The front bar has a big table for sharing, a long surfboard of a table in the middle with chairs on either side of it and a small balcony overlooking Pier Plaza, all of which invite talking to others around you.
There’s a few booths in the main bar and in the back and tables on an outside area to the side which are a bit isolated from random conversations, but overall you’re pretty much immersed into the scene.
And what a scene, one you can go back and tell your friends back home that yes, you did see the Southern California that’s portrayed in movies and on TV.
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