Traditional Scotch Going Untraditional With New Packaging
Johnnie Walker in a paper bottle? What would Joe Namath say about it!?
Namath, the Hall of Fame quarterback who once said he likes his “women blonde and my Johnny Walker Red,” might faint if he saw this post on PubClub.com.
But there is a sound reason for it, one that even stoic Scotch drinkers would have a hard time arguing about, even tho they may continue to drink out of the traditional glass bottles.
Johnnie Walker parent company Diego says the reason is strictly environmental. Paper bottles are more environmentally sound than ones made of glass. According to the BBC, making bottles from glass also consumes energy and creates carbon emissions.
To make the bottles, Diageo will co-launch a firm called Pulpex, which will also produce packaging for the likes of Unilever and PepsiCo. The new Johnnie Walker bottles will be made from wood pulp and will be fully recyclable, the company said.
Its bottles will be made by pressurising pulp in moulds which will then be cured in microwave ovens. They will be sprayed internally with coatings that are designed not to interact with the drinks they contain.
Many cartons made out of paper have a plastic coating inside to stop the drinks leaking. Diageo stated that its drinks bottles will not have that plastic coating.
The Johnnie Walker paper bottles will make their debut appearance in the spring of 2021.
Diageo also owns Smirnoff vodka and Guinness beer.