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St-Rémy Signature Launches To Attract A New Generation Of Brandy Drinkers

December 1, 2020 by kevinwilkerson Leave a Comment

Double-Barreled Spirit Created For ‘Discerning Consumers Aged Between 30 to 40’

St. Remy brandy cocktail
St-Remy brandy can be used in cocktails like this Banana Bliss.




By Kevin Wilkerson, PubClub.com Spirits Editor

When one traditionally thinks of brandy drinkers, visions of plump men with gray or balding heads sitting around in big leather chairs while holding a cigar typically come to mind.

But St-Rémy is out to change that and has developed and launched St-Rémy Signature to attract a new generation of brandy drinkers.

Its target is “discerning consumers aged between 30 to 40,” the company stated in a press release.

The new brandy has its first maturation in new oak casks (Quercus Patrea), which produces intense spiced notes and verve. The second maturation is in traditional casks (Quercus Robur), and this is where it becomes balanced and complex.

The result is a smooth, proud and authentic brandy.

St-Rémy Signature is luminous, bright and amber in colour with sweet aromas of vanilla, coconut and almond greeting you on the nose. Round and balanced on the palate, the woody notes are enriched with honey, nut and butter flavors.

St. Remy Signature brandy
St. Remy Signature brandy comes in this elegant bottle and retails for $42.95.

St-Rémy Signature is an original creation, says St-Rémy Master Blender, Cécile Roudaut. While respecting French brandy-making traditions, I have added a maturation stage in small virgin oak barrels, which marks its distinction.”

Cocktail suggestions from St-Rémy include the French Old Fashioned, Signature Dry, Signature Rose or a Tin Train. Equally, the liquid is perfect for use in traditional brandy cocktails such as Club, Corpse Reviver No. 1, French Metropolitan and the French Alexander.

St-Rémy Signature (750ml) is available at LCBO, in-store and online, with a suggested retail price of $42.95.

Company link: www.st-remy.com



Filed Under: spirits Tagged With: beverage news, brandy drinkers, spirits, St-Rémy Signature

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