Cabernet Sauvignon and Merlot Red Blend A Great Marketing Move
Published Oct. 27, 2020
Sometimes, wine is more than about flavor.
It’s about marketing and a Pennsylvania winery has uncorked a perfect campaign by releasing a wine that reflects the year that is 2020.
It is called Sh!tshow.
“It was actually the idea of our winemaker, who had said it as a joke at first,” Grovedale Winery Owner Jeff Homer told Food & Wine magazine. “When we floated the idea to people, they immediately started laughing.
“We lift a glass together to celebrate life’s good moments, and we thought having a wine for the ‘sh!tshow’ moments of life would help bring a smile. At the time, we were thinking of situations like your friend goes through a divorce, or when your project at work fails.
“There’s no way we could have predicted how crazy 2020 would become, but it does seem like it’s the perfect gift to capture the times. That’s why we made our tagline ‘A fine wine for the times’.”
The wine is an oak barrel-aged blend of Cabernet Sauvignon and Merlot. It is sold through Grovedale Winery’s online store and through the winery’s website. It can be shipped anywhere in the USA.
“While we want to make people smile, we also understand that there’s nothing funny about going through a really difficult and dark time,” Homer added. “We’re actively working on a non-profit collaboration that will see a portion of all proceeds from Sh!tshow Wine going towards increasing mental health awareness and helping people access assistance.
“Ultimately, we want to give people a way to laugh at the different sh!tshows we all face but also to make sure that people know they truly are not alone.”