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Stop Saving That Good Bottle of Wine: Why Most Wines Should Be Enjoyed Now

June 30, 2026 by kevinwilkerson Leave a Comment

Why It’s Better To Consume Sooner Rather Than Later And Other Tips

Wines From Spain tasting PubClubette PubClub wine blogger
PubClubette Ashley and myself don’t have any problem enjoying good wine in the moment. Photo: PubClub.com/Rick Cates

Wondering if you should save that expensive bottle of wine for a special occasion? In most cases, the answer is no. Here’s why most wines are meant to be enjoyed now—not stored for years hoping they improve.

By Kevin Wilkerson,  PubClub.com Wine Blogger

Are you the type of person that when they get something to eat or drink you really like, you rip into it immediately and down it so fast y0u turn around afterward and ask, “what happened to it!?”

Or are you the type that likes to savor things, who takes your time or even puts it away for a special occasion?

Well if you’re a wine drinker, you may be better off being the former rather than the latter. That’s because the longer a bottle of wine sits in your cupboard the more it can lose its flavor. A bottle of wine should be consumed within the first two weeks of purchase, unless you have a wine cellar or wine cooler.

Sonoma County Wine Growers wines
These quality Sonoma County wines should definitely be consumed soon after purchase. Photo: PubClub.com
Lifevine zero sugar red wines
Lifevine’s red wines have a bold taste and zero sugar, so don’t wait to taste them after purchase. Photo: PubClub.com
Holman Ranch winery tasting room Carmel Valley, CA
Carmel Valley’s Holman Ranch produces high-quality wines at a family winery. Photo property of PubClub.com

Most people don’t have either and simply put the wine on a counter, in the pantry or in a wine rack in the living room or kitchen. That’s not the way to preserve wine and those people should drink it soon after getting it home rather than waiting for the right moment or to have it with the right person.

That is because time and variances in room temperatures can cause the wine to lose its flavor, resulting in a funky taste. Or, over the course of a few years

Here are some more wine storage tips if you don’t have a wine cooler:

• Consume it within two weeks if it’s on your counter or out in in an area with a lot of light. A bottle of red can last up to two years but any longer and it can turn to vinegar.
• Keep it in a dark area
• Don’t place the wine in a room where the temperature fluctuates a lot.
• Don’t put it by a window, especially one that gets a lot of sunlight.
• Drinking bad or old wine won’t kill you or give you food poisoning. It will simply taste rank, causing you to immediately spit it and and make that “eee-GAD” sound along with a face like when you see a fat girl in a g-string bikini.

Caraccioli Cellars Carmel Wine Walk
The blogger and The Blonde have wine at Caraccioli Cellars on the Carmel Wine Walk. Photo property of PubClub.com

Why Most Wines Are Made To Be Drunk Young

Most wines sold today are meant for near-term drinking, not cellaring.

Which Wines Actually Improve With Age

  • Bordeaux
  • Barolo
  • Brunello
  • Rioja Reserva
  • Vintage Port

How To Know If A Wine Is Worth Saving

How long does opened wine last?

Typically 2–5 days depending on the wine and storage. Oxidation starts immediately after opening.

Should expensive wine be saved?

Not always. Price does not automatically mean age-worthiness.

Related Posts:

Stop Drinking Sake The Wrong Way

PubClub Taste Test: Wines From Israel

PubClub Taste Test: Sugar-Free Wines

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Filed Under: Wine Tagged With: buying wine, Does Wine Get Better With Age? Why Most Bottles Should Be Consumed Now, wine lovers, wine tips

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