Why It’s Better To Consume Sooner Rather Than Later And Other Tips

Wondering if you should save that expensive bottle of wine for a special occasion? In most cases, the answer is no. Here’s why most wines are meant to be enjoyed now—not stored for years hoping they improve.
By Kevin Wilkerson, PubClub.com Wine Blogger
Are you the type of person that when they get something to eat or drink you really like, you rip into it immediately and down it so fast y0u turn around afterward and ask, “what happened to it!?”
Or are you the type that likes to savor things, who takes your time or even puts it away for a special occasion?
Well if you’re a wine drinker, you may be better off being the former rather than the latter. That’s because the longer a bottle of wine sits in your cupboard the more it can lose its flavor. A bottle of wine should be consumed within the first two weeks of purchase, unless you have a wine cellar or wine cooler.



Most people don’t have either and simply put the wine on a counter, in the pantry or in a wine rack in the living room or kitchen. That’s not the way to preserve wine and those people should drink it soon after getting it home rather than waiting for the right moment or to have it with the right person.
That is because time and variances in room temperatures can cause the wine to lose its flavor, resulting in a funky taste. Or, over the course of a few years
Here are some more wine storage tips if you don’t have a wine cooler:
• Consume it within two weeks if it’s on your counter or out in in an area with a lot of light. A bottle of red can last up to two years but any longer and it can turn to vinegar.
• Keep it in a dark area
• Don’t place the wine in a room where the temperature fluctuates a lot.
• Don’t put it by a window, especially one that gets a lot of sunlight.
• Drinking bad or old wine won’t kill you or give you food poisoning. It will simply taste rank, causing you to immediately spit it and and make that “eee-GAD” sound along with a face like when you see a fat girl in a g-string bikini.

Why Most Wines Are Made To Be Drunk Young
Most wines sold today are meant for near-term drinking, not cellaring.
Which Wines Actually Improve With Age
- Bordeaux
- Barolo
- Brunello
- Rioja Reserva
- Vintage Port
How To Know If A Wine Is Worth Saving
How long does opened wine last?
Typically 2–5 days depending on the wine and storage. Oxidation starts immediately after opening.
Should expensive wine be saved?
Not always. Price does not automatically mean age-worthiness.
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