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Kid Rock and the Professional Bull Riders (PBR) have joined forces to create Kid Rock’s Rock N’ Roll Rodeo, a new team-formatted rodeo infused with contemporary music designed to increase the sport’s entertainment and appeal to a broader audience.
Kid Rock’s Rock N’ Roll Rodeo will debut on May 17, 2024, at AT&T Stadium in Arlington, Texas, preceding the PBR World Finals Championship on May 18-19, also held at the home of the NFL’s Dallas Cowboys. It features music curated by Kid Rock at the series’ premier bull riding event – the PBR World Finals: Unleash The Beast
“Helping to create an all-American, patriotic, competitive Western sporting event with live music is exciting to me. I love cowboy shit, and we are going to do a mash up of rodeo and rock and roll like never seen before,” Kid Rock said. “Whether it works or not, we shall see. But I would rather try to move the needle forward in entertainment than just sit back and enjoy the ride. At Kid Rock’s Rock N’ Roll Rodeo, fans can expect a sports and entertainment experience like no other.”
The reimagined rodeo will feature a team format with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Camping World Team Series launched in 2022.
Six teams, each led by a head coach who will make crucial game decisions, will go head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping, a fast-growing rodeo discipline.
Ticket packages including Kid Rock’s Rock N’ Roll Rodeo (May 17) and PBR World Finals: Unleash The Beast – Championship (May 18-19) at AT&T Stadium are on sale now, available at pbr.com/worldfinals or seatgeek.com.
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