Singer Who Lives In Virgin Islands Launches His Own Line Of Rums

National Rum Day is Friday, Aug. 16.

And Kenny Chesney – who walks around beaches in his music videos and lives in the Virgin Islands – has just launched a personal line of spirits called Blue Chair Bay Rum.

The product (White, Coconut, Coconut Spiced) is  not a celebrity endorsement. It’s his own creation and he funded the entire venture himself.

And here’s some recipes that use Chesney’s rum:

• 10 With A 2
Don’t worry, it’s east math.
2 oz. Blue Chair Bay Coconut Rum
1 1/2 oz. Pineapple juice
10 mint leaves
Juice of 1 lime wedge
Splash of simple syrup
1 oz. Light lager beer or Club Soda

Shake all ingredients with ice (except for the beer/soda, dude) in a cocktail shaker. Strain over ice into a rocks glass. Top with beer/soda and a nice mint sprig.

• Sixth Gear
With nowhere to steer.

1 1/2 oz. Blue Chair Bay Coconut Spiced Rum
3 oz. ginger beer (or ale, if your beer is all gone)
3 oz. light lager beer
1 dash angostura bitters (optional)
Pour directly over ice into a tall beer glass or mug, stir, then add a lime. AND NO DRIVING.

• Pile Up
Raspberries make it rock.

?2 oz. Blue Chair Bay Coconut Rum ?
5 raspberries
1/2 oz. fresh lime juice
splash of simple syrup
splash of ginger ale

Shake all ingredients in a cocktail shaker with ice. Strain over ice into a rocks glass. Top off with the ginger ale.

Garnish: A lime wheel and raspberries. What else?

• Island Girl
Coconut meets its match.
1 1/2 oz. Blue Chair Bay Coconut
?1 oz. orange juice
1 oz. pineapple juice
2 oz. lemon-lime soda

Build ingredients directly into tall glass with ice. Stir and flirt.

Cheers!