280,000 Beers & Wines Sold At Tiger Stadium In 2019
By Kevin Wilkerson, PubClub.com College Football Blogger
The school’s athletic department reported that it brought in $2.259 million in net revenue from the sale of alcoholic beverages during the 2019 season. And that doesn’t include what was sold in its premium seating areas.
Some 280,000 alcoholic beverages were sold in the first year the SEC allowed teams to sell booze – specifically, beer and wine – in stadiums. Seven schools – Arkansas, LSU, Missouri, Ole Miss, Tennessee, Texas A&M and Vanderbilt – took advantage of this new policy and while some teams (Arkansas and Ole Miss in particular) no doubt drove their fans to drink, winning also mattered when it came to tipping back a few inside the stadium.
Tiger fans are known for their legendary tailgate parties, often starting for “kegs and eggs” even for night games. And with the team producing a Hesiman Trophy winner along with making a successful run to the College Football Playoffs, there was a lot to celebrate this year in Baton Rouge.
“I did my part,” one LSU fan proudly posted on a Facebook group page in reaction to this article.
Another SEC school, Texas A&M, brought in $1.3 million in alcohol sales.
SEC Attendance Down This Year
The SEC had its lowest attendance total since 2001. Schools averaged 72,735 fans per game, down 2,282 from last season. The average in 2001 was 72,130.
There were a few factors for this beyond the “stay at home and watch on TV” mentality. For one, Arkansas, Ole Miss and Vanderbilt were down considerably, understandable considering how bad the teams were in 2019. Early games were also a factor; Alabama, fore instance, was down a few hundred per game and had three kickoffs at 11 a.m., which is way to early to start a football game for the fans.
Even with beer in the stadium.